Las Vegas is known for its glitz and glam, but few people get to see what goes on behind the scenes to make it all happen. I grew up in Vegas spending many years in my father’s shop; building things, painting things, learning skills that most kids my age weren’t even interested in. He builds production sets, scenic displays and props. His shop, Hammer Display, is a place where people bring their ideas and watch them come to life. I was born into the creative industry and it’s raised me well.
I started racing bikes in 1988. I was only 6, but racing up and down the street jumping off curbs just didn’t cut it, I needed to compete. It led to a childhood filled with good times, family trips, and first hand exposure to the world. Taking photos was also a hobby of mine early in life. I enjoyed shooting film and then developing my own rolls and prints. Learning editing techniques right on the enlarger in the darkroom is what I credit to kicking off my interest in digital arts. I was hooked on perceiving real life images in my own unique way.
Riding BMX professionally took me all over the world with a camera in my bag. In 2003 I was shooting digital and learning to edit photos in Adobe7. It felt like my own darkroom with many more tools and mistakes corrected with only a keystroke. It was the beginning of my combined athlete/artist career. I used my race and contest schedules as an opportunity to see the world on my bike, while pulling design inspiration from so many different styles globally. Riding new spots and learning new things is what’s kept me stepping back on the pedals year after year. I ride several different bikes and disciplines and my creative drive is no different. I try not to let one passion define me: I race, I jump, I ride park, I ride mountains, I teach, I create, I design, I educate.
Over a decade later I still spend plenty of time on my bike but with different goals in mind. Building the next generation of riders and offering creative services to an industry that I’m so passionate about is what I find to be the most rewarding. I still push myself to ride at the highest possible level that i can, as it gives me an opportunity to be more in the mix of things with the faces of major brands. The riders’ opinions and ideas are often misinterpreted when it comes to design. My time spent working with well-respected brands in the industry as both a rider and artist has given me a perspective that’s hard to replicate.
I moved to the Pacific Northwest from Las Vegas in 2011 to start the next chapter of my life. Coming from the driest of climates, I was enamored by the tropical rain forests and beautiful landscapes. Riding in the trees seemed so much more enjoyable than riding in the desert. I was introduced to the woods of the Pacific North West on both BMX and mountain bikes and have since been fortunate to see some incredible things, there's no turning back. I enjoy starting my days with a strong black coffee and letting the creativity loose. Whether it’s bikes, business, or anything in between, I’m never satisfied with giving less than my full potential. My passions have taken me on some wild rides and through them I have built life long friendships, if there was a name for the story of my life thus far it would be The Creative Ride.
A creative mind, a bike, and a dream.